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Social Engagement is a Post Conversion Activity - (by @baekdal)
One of the main problems with how brands use social media is that they do it too late, and they target the wrong people. Social media is very different from other types of media. It starts as a...
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Google Consumer Surveys For Publishers... Really? - (by @baekdal)
When Google launched 'Google Consumer Surveys for Publishers' I was pretty sure it was some kind of April fools joke. And even it wasn't, publishers would surely not buy into it. So, I ignored it. But...
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The Facebook IPO - A Classic Game of Hot Potato - (by @baekdal)
For those of you who are following me over at Google+, you will already know the story. The Facebook IPO is the closest thing we come to a social bubble. The numbers and valuations they throw around...
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The Silicon Valley Dance - (by @baekdal)
For the last couple of weeks, I have been writing and commenting on the social bubble. We all know that it's here. The signs are as clear as day. But there is something wrong with this bubble. It isn't...
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The Bringer Of News is a Thing Of The Past - (by @baekdal)
For most of the history of the newspaper, the role of the newspaper was to be the bringer of news. The actions of the reporters where to find news and reprint it for everyone else to see.For that...
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The Trends vs Paid-for Content - (by @baekdal)
We are starting to see several interesting trends in the world of publishing. For most of the past 15 years, online publishing has been on a bit of a roller coaster ride. First, embracing the concept...
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Debunking The Need For Local Languages - (by @baekdal)
A couple of days ago I had a discussion about language. I mentioned how annoyed I was that a Danish newspaper constantly translated perfectly fine words like 'tablet' into some strange Danish...
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Facebook EdgeRank, Promoted Posts, And The Connection - (by @baekdal)
I have spent some time this week discussing Facebook's new feature, 'Promoted posts'. In short, Facebook now allows brands to pay a fee to reach all you fans when they you something.Today, the amount...
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We Need Editors, But Not Gatekeepers - (by @baekdal)
Last week, there was a good discussion about the need for editors. Poynter has summarized it in this convenient article.It started with Mathew Ingram, from GigaOm, who asked:This will be an unpopular...
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Should You Embrace Pinterest? For Brands and Publishers - (by @baekdal)
Should your business be on Pinterest? Is it really as useful as people make it out to be, or is it just another StumbleUpon that creates a ton of social activity, but no real sale?. The short answer is...
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Initial Test of Facebook's Promoted Posts - (by @baekdal)
Last week, Facebook came out with Promoted Posts, which is initially only available to a relatively small group. And, one of my pages happens to be included (I have no idea why).Baekdal Plus: Read the...
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Note to Journalist students: Believe! - (by @baekdal)
I was reading an article the other day that said that journalist student's won't pay for news. I don't get this. Why are you studying to become a journalist then?Imagine if a car designer said, "I like...
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The Mobile Shift is Already Here - (by @baekdal)
The mobile trends are baffling. On one hand, we can all see the trends happening right in front of us. The shift in how we connect with the world has changed dramatically in recent years.If we look at...
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Social Conversion Rates: Where The Real Value Comes From - (by @baekdal)
There is an increasing hype in the social world about engagement, or rather that more and more people and social services focus more on engagement than the actual conversion rates.Baekdal Plus: Read...
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What Happens When You Define the Story First? - (by @baekdal)
One of the things that really amazes me about the new media world is the shift from format to stories. In the past, the format always came first. You would write a book, write an article for a...
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Facebook Promoted Posts Another Test, Another Puzzle - (by @baekdal)
I did another small test of Facebook's Promoted Posts, this time for my 'baekdal' Facebook page. I promoted one post, for $5 to my fans, just to see what would happen. One again, the results are...
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Calculating the Return on Investment of Your Advertising Campaign - (by...
Too many brands buy online advertising the same way that they did with print. They buy it based on level of exposure instead of real things like how many products are likely to sell. In the past, this...
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Will Technology Put Us All Out Of A Job? - (by @baekdal)
This question emerges frequently in my stream, especially during times like these where a lot of people are out of a job. We can all see the trends. In the media world automated news aggregators, which...
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Defining a Market in The Connected World. You Are Not in Kansas Anymore! -...
I recently came across this graph showing what percentage of people who keep up with news on different devices. The graph itself is very interesting, but Poynter (and several other media companies)...
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Apple is Limiting the New Google Chrome for iOS. - (by @baekdal)
As you might have heard, Google Chrome is now available for the iPhone and iPad, but before you get too excited, you need to realize that it isn't Chrome at all. It's Apple's Safari with a 'chrome'...
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