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What is the Perfect YouTube Ad Length? - (by @baekdal)
Over at Econsultancy there is an article about the perfect YouTube ad length, pointing to a study by Unruly Media. But it makes the same mistake as most other studies. They are comparing the total...
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Stop Thinking About Devices - (by @baekdal)
I came across a tweet the other day that read: "Device traffic split for last week: Desktop 41%, mobile 35%, tablet 24%" ...and it points to one of my pet-peeves about modern analytics.We are still...
View ArticlePlatforms, Services, Channels, Tools, or Things? - (by @baekdal)
Life was easy in the old days. Everything was so neatly defined by the limitations of the market. Take brands. The product team would make a product the individual would like, the sales team would sell...
View ArticleThe Visual Story Experience - (by @baekdal)
There is no question about it. The web is now a very different format than how it used to be. The concept of having a page has been replaced by an almost app-like content experience. And the question...
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Go Direct, Lower Your Prices, Earn More - (by @baekdal)
Here is an interesting story which also explains many things about the power of ecommerce.Back in May 2013, a Scandinavian supermarket purchased two big fashion brands, in order to boost their fashion...
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Studying Media Consumption The Old Way - (by @baekdal)
There is a new study out about how people consume news by the American Press Institute, the Associated Press, and NORC at the University of Chicago. And like so many studies before it, it paints this...
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Robots vs Journalists? It's happening - (by @baekdal)
Robots are taking over the role of reporting news, especially when it comes to the type of news that is based on merely on being the bringers of news.One example from earlier this week was an article...
View ArticleValuing Your Traffic Beyond Views and Shares - (by @baekdal)
These days everyone is asking the same questions. How do we quantify the value of our traffic, and how do we use that valuation to help us do things better?Baekdal Plus: Read the rest of this article...
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I have launched a Blog - (by @baekdal)
For those of you who are really observant, you might have noticed I made some slight changes to baekdal.com earlier this week. Several sections have been merged, things were cleaned up a bit... and I...
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Oculus Rift and Facebook. Nobody Wins, Except the VCs - (by @baekdal)
OMG... the animosity towards Facebook, Oculus Rift and Kickstarter is just crazy today. Let me sum it up for you.Back in Aug-Sep 2012, Oculus went on Kickstarter to get funding for the idea for a...
View ArticleA Case for Micropayments - (by @baekdal)
I have published several articles about how we need to find more intelligent solutions to payments online. In the physical world, it is a simple as just handing over some pieces of paper, or just...
View ArticleThe Trends That Form Wearables - (by @baekdal)
The buzz around wearables seems to be growing every day, and we are seeing more and more devices and concepts as each day goes by. The latest 'fashion' is the Moto360, which unlike all the square...
View ArticleTapping into the Younger Demographic - (by @baekdal)
There is no question that the future depends on the younger generations, and this is especially true for the media industry. But we have a bit of a problem. As I wrote about in "The Generational...
View ArticleThe Mystery of Our Social Traffic - (by @baekdal)
People we have a problem with social traffic, and it's not necessarily what you think it is. On one hand, our social traffic continues to illustrate rather poor results, but on the other it's critical...
View ArticleWhat Does Being Awesome Mean? - (by @baekdal)
Earlier this week, I posted a Plus article about how brands often forget that the most important social channel is what other people do about you. And I wrote how the key to your social strategy is to...
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A look at Twitter Analytics - (by @baekdal)
After I started posting about analytics data from Twitter, several of my readers have asked me what the heck that was. Thus, in this simply guide I'm going to show what it is, and you can get it too...
View ArticleThe Fascinating and Complex World of Online Grocery Shopping - (by @baekdal)
Grocery shopping is one of the most annoying activities in the known universe. In my country a study found that people spend 27.5 minutes per day doing it, on average. That's seven full days per year...
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All Shipping in the Future Will Be Free - (by @baekdal)
In my Plus report about the fascinating world of online grocery shopping, I wrote about the shift that we see in the world of shipping. With groceries, shipping needs to be done fast enough for the...
View ArticleEnd to End Marketing Management and Planning - (by @baekdal)
One of the key trends in our world today is that we are learning that everything fits together. Take mobile trends. Many people are still talking about mobile as a separate thing, but the real trend is...
View ArticleThe KPI Frameworks for Brands and Media - (by @baekdal)
One of the key things my clients almost always ask me is what to measure? How do you make sure you get the right picture, or what we in industry-speak call 'Key Performance Indicators' (KPIs). And it's...
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