High-Level KPIs for Publishers
One of the big topics in the publishing world at the moment is the renewed focus on analytics. While most publishers still embrace analytics on only the most rudimentary level, it's getting pretty...
View ArticleA Smarter And Better Way To Think About Native Advertising
Last week, I came across yet another study that looked at the mix between editorial and native advertising. It tells the story that consumers can't tell the difference between sponsored content and...
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The Trend of The News Platforms That Aren't
Unless you have been living under a rock, you will know about the trend of the news platforms, and the idea that content in the future will be distributed through them.We have Facebook Instant...
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The Blocking Problem
I came across a brilliant article by Dan Primack over at Fortune, which very simply explain the whole ethical side of ad-blocking.I'm seriously thinking of robbing your Apple Store.To be clear, you...
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What Is Tracking And What Isn't Tracking
We need to have a talk about what is tracking as a whole, what is good tracking and what is bad tracking. Every single time I write an article about ad-blocking, privacy or analytics, I always get...
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When Tracking Goes Wrong
I have been writing a lot about privacy, tracking and all the problems we have with it. For instance, in 'The Blocking Problem', I summarize the whole issue around ad blockers, and in 'What Is Tracking...
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We Did Our Marketing
One of the fascinating things about reading classic books, is when you come across a word that now means something different. Over the weekend, I was reading 'Three Men in a Boat' (again), and I came...
View ArticleBringing Back the News: Confidence and Relevance
Since 1973, Gallup has been doing this amazing study into people's confidence in institutions in the US. For instance, we can learn that people have much greater confidence in small businesses, where...
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Speeding up Publisher's Sites: Instant Articles, AMP, or...
Earlier this week, Google Launched AMP or what they call 'Accelerated Mobile Pages'. As a concept it's pretty nifty. It's their answer to Facebook Instant Articles, and Apple News. But instead of...
View ArticleApple Music, Let's Wait and See
Apple has revealed the first official numbers for Apple Music: 15 Million free trials and 6.5 million of them converting to paid-subscribers (http://goo.gl/WP5SGU).First of all, that's pretty amazing....
View ArticleFrom Data to Love. How to Change Your View on Data
Last week I got a great question from one of my long term readers. He asked quite simply, "how would I get people in a newsroom to care about data?".Baekdal Plus: Read the rest of this article in...
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The Newspaper Associations' Total Distortion of Reality
We need to have a serious talk about Newspaper Associations and their surveys.Obviously there bad News Associations and there are good ones.The bad ones are usually the local associations, who are so...
View ArticleYouTube Creators, It's Time to Diversify
YouTube Red is out (in the USA), and the creators are not happy. In fact, feeling scared is the phrase I would use to best describe what I'm hearing. But, is there a problem? And what should we do...
View ArticlePlease Stop Listening to Social Scientist Pundits
This morning I came across yet another study that talked about smartphone addiction. Apparently 50% of the Danish population (where I live) feel addicted to their phones ... which, of course, was then...
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Not Even Twitter Understands Twitter
One of the problems we have always had with Twitter is that Twitter itself doesn't know what it is, or what it is doing. We saw the latest example of this earlier this week, when they change the...
View ArticleThe Three Probable Future Paths of News
As a media analyst, my main job is to look at the trends, compare these to what people are doing today, and look at each resulting future path from a probabilistic view. That is, which outcome is the...
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Rethinking How You Measure Social
The always wonderful Avinash Kaushik published an article titled: 'How To Suck At Social Media: An Indispensable Guide For Businesses'. It is a delightful read that challenges how you think about...
View ArticleThe Uncertain Future of Advertising
We can probably agree that the current state of digital advertising is a huge mess, and the future of advertising has never been more sketchy. But what is this future? This is what we are going to talk...
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The Black Friday Insanity
Black Friday is just around the corner. And, like always, it's the time of year when every analyst I know (myself included) will pull their hair out of their heads because it seems like such a bad...
View ArticleTracking The Value Accurately Across Social Channels
One of the challenges that I come across pretty much all the time is that publishers and brands have no idea why they are getting the traffic that they get. Sure, they look at their referral reports,...
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