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The Inside Look at Zetland's Shift to Audio
I have a number of very interesting media companies who I have put on what I call my 'watch list'. These are companies that represent important trends in the market that I keep an eye-out for, and plan...
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The problem with the $4.7 billion that News Media Alliance say Google makes...
Earlier this week, the New York Times published an article with the headline: "Google Made $4.7 Billion From the News Industry in 2018, Study Says". It was based on a report from the News Media...
View ArticleWhat really happened to publishers when Google entered the market?
The "Google should pay for linking to us"-battle has come to the US. This is a battle that we have had here in Europe for ... well... forever, but now US publishers also think this will be the solution...
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Episode 012: The Future of Robot Journalism
audio:episode-012-the-future-of-robot-journalismRobot journalism is starting to become a huge thing, and we see so many interesting examples.In this episode of the Baekdal Plus podcast, I take you...
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GDPR: How publishers can track things without tracking people
A few days ago, I wrote a rant on Twitter about the way podcasts work, which I said was out-of-date and idiotic. But as part of that, one of the things I said was that we publishers need a direct way...
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What the Heck is On-Demand News?
What if I told you that there is a new market for publishers, one that you already know about, and probably use every single week, and that is home to some of the best sources of information that you...
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Let's talk about that thing with Chrome Incognito Mode and Metered Paywalls
As you have probably heard, Google will update Chrome and fix a bug that allowed websites to detect when people were in incognito mode. And ... well, many people in the media are quite upset about it...
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Publishers need to think about link-jacking too
Ever since the internet was first invented, we have known that it's not a very structured place. In fact, the internet is designed to exist without any real structure, so that the way we interact is...
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Why people only subscribe to one newspaper
Ever since the amazing "The Reuters Institute's Digital News Report for 2019" came out, there is particularly one part of it that everyone is talking about. It's the part where they found that people...
View ArticleThe difference between advertising and charity ... and supporting the news
A couple of days ago I came across an article in the Columbia Journalism Review by Bernie Sanders, the U.S. Senator and candidate for President of the United States, who had written a very praising...
View ArticleWhy do publishers do better in some countries?
Every now and again, I'm asked a question by editors and media execs. The question is simply: Why do the newspapers in our neighboring countries do so much better than the newspapers in our country?But...
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Drive-by awfulness on Twitter
Note: This story was originally part of the Baekdal Plus newsletter. If you want more like this, add your email to the list.I want to talk about a problem that we have with social channels and how we...
View ArticlePremium Podcast Monetization Strategies Explained
The market for premium podcasts is growing although not necessarily in the way we want. While the advertising revenue is increasing, the revenue for premium podcasts seems to be channeled in all the...
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The thing about the EU copyright law and Google refusing to pay
As you may have heard, after the European publishers successfully managed to get the EU to introduce a copyright law forcing Google to pay for snippets, Google responded by removing the snippets...
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Launching a new magazine? What even is a magazine?
In the media industry, we have a tendency to focus our time on the news media because this is where all the drama is happening. But the news media industry is only a small part of the overall media...
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Black hat and white hat publishers
I want to raise a very important topic, which is the ongoing problem of bad actors inside the media industry.This is nothing new, but I was reminded about this again just a few days after the...
View ArticleEpisode 13: Let's talk about unit economics
audio:episode-13-lets-talk-about-unit-economicsHello everyone, and welcome to episode 13 of the Baekdal Plus podcast (which you can also just read as a regular article). It's been a while since my last...
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The Original Cookie specification from 1997 was GDPR compliant
I had a discussion the other day about GDPR, ePrivacy and all those problems for publishers, and I pointed out that the way we think about this is wrong.We were never supposed to be able to do what...
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The thing about Facebook and political advertising
As you have probably heard (if you are working in the media), there has been a lot of noise around political advertising on social media channels. It started when Mark Zuckerberg from Facebook (in case...
View ArticlePublishers, you need to think like fashion companies
There is a question that people in the media industry have started asking. It is, "now that we have so many publishers doing subscriptions, when will we reach the point of subscription fatigue?" ...Or,...
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