A media analyst's look at the future for subscriptions
Last week, one of my subscribers sent me the latest subscription study from Digiday and asked for a deeper analysis. In case you don't know, in the US, we currently see an anti-subscription trend, and...
View ArticleSubscriptions are hard, especially if we forget why
Welcome back to another edition of the Baekdal/Basic newsletter. Today, we have a lot to talk about. We are going to talk about the decline in subscription focus in the USA, why just asking people to...
View ArticleHow mixing news with non-news undermines trust
Welcome back to the Baekdal/Plus newsletter. Today we are going to talk about trust and reader engagement. Trust is a long-term problem in the news. The data varies from one country to another, but...
View ArticleMake your readers want it
Welcome back to the Baekdal/Basic newsletter. Today we are going to talk about trust, the key thing to convincing people to pay for news, and how similar the book publishing world is to other types of...
View ArticleWhat is the future of social platforms for news publishers?
Welcome back to another edition of the Baekdal/Plus newsletter, where we talk about newsroom focus. Today we are going to talk about the future of social platforms.» Read the rest of this article over...
View ArticleThe AI copyright problem starts from within
Welcome back to another edition of the Baekdal/Basic newsletter. Today we are going to talk about TikTok, AI and copyright, and how Apple is trying to force publishers to only use Apple News by cutting...
View ArticleWhen should you focus on tactics or journalistic change?
Welcome back to another edition of the Baekdal/Plus newsletter. Today, we are going to talk about whether you should focus on tactics or journalistic change in order to get more people to subscribe.»...
View ArticleAI, search, and publishers ... How worried should we be?
Welcome back to another edition of the Baekdal/Basic newsletter. Today we are going to talk about journalistic tactics vs newsroom changes, the problem with AI and search, and a few other things.» Read...
View ArticleA guide to publisher registration walls
We all know that asking people to register and putting up registration walls is a very important focus. We have seen how it has helped boost newspapers' success metrics, improve conversions, make...
View ArticleA guide to registration walls. A third newsroom?
Welcome back to the Baekdal/Basic newsletter. Today I have a lot of interesting stories for you. We are going to look at registration walls, what journalists say when they leave, a third newsroom, and...
View ArticleIs Facebook actually important for local newspapers?
Welcome back to another edition of the Baekdal/Plus newsletter. Today we are going to take a very critical look at the effect of Facebook for local newspapers, and I'm going to do it in a way that...
View ArticleHow much is fact-checked content seen?
Welcome back to another edition of the Baekdal/Basic newsletter. Today, I have three interesting stories for you. First, we are going to talk about local newspapers and Facebook. Next, I did a simple...
View ArticleThere is a reason why people don't trust AI
Welcome back to another Baekdal/Plus newsletter. Today is all about AI and journalism, where we are going to talk about the different forms of AIs that publishers use today, and why some of these are...
View ArticleJournalists and politicians share low trust scores. So how do we change that?
Welcome back to another edition of the Baekdal/Basic newsletter. Today, we have a bit of a mix to talk about. New data from Reuters Institute, trust vs AI, and more.» Read the rest of this article over...
View ArticleFuture outlook: Will there be jobs again?
Welcome back to another edition of the Baekdal/Plus newsletter. Today we are going to talk about the future job outlook for editors and journalists.» Read the rest of this article over at Baekdal.com.
View ArticleWhy the metered paywall is secondary to your direct audience rate
Welcome back to another edition of the Baekdal/Basic newsletter. Today we are going to talk about jobs and AI, and then I'm dissecting a new study about why it's so important to focus on your direct...
View ArticleA guide for publishers to creating a direct audience
We have three very big problems in the media industry. The first problem is that our external traffic channels, the ones we hope will bring people to us, are not working the way they used to. Traffic...
View ArticleThe tech companies are doing first-party ad injection, so why not publishers?
Welcome back to another edition of the Baekdal/Basic newsletter. Today we are going to talk about three things. The future outlook and importance of direct audiences, why creating specific moments is...
View ArticleWhy isn't the news adapting to what people already know?
Welcome back to another edition of the Baekdal/Plus newsletter. Today we are going to talk about providing the public with what they need, and adapting the news accordingly.» Read the rest of this...
View ArticleIs Facebook actually important for local newspapers?
Welcome back to another edition of the Baekdal/Plus newsletter. Today we are going to take a very critical look at the effect of Facebook for local newspapers, and I'm going to do it in a way that...
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