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98% Can't Identify With The Newspaper - (by @baekdal)
Amedia, the (second) largest media group in Norway, did a study about relevancy among young people.What they found was that only 6% agreed that the newspapers were bringing relevant news. And only 2%...
View ArticleFacebook is Back, Baby - (by @baekdal)
Last week, Facebook announced the new newsfeed. It's bigger, simpler, and much better. And in this article we are going to explore why that is important.Baekdal Plus: Read the rest of this article in...
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Measure Unique Subscribers - (by @baekdal)
Here is a quick tip to my analytics friends, just to put things into perspective.Most publishers track visitors as unique visitors. The problem is that it if you run a subscription-based site, it tells...
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Goodbye RSS, Please Come Back - (by @baekdal)
Late last night, Google announced something that many have feared for a while. They are shutting down Google Reader and permanently closing it by July 1, 2013.We launched Google Reader in 2005 in an...
View ArticleContent Marketing Versus Sales - (by @baekdal)
For the past 10 years, content marketing has been a key element of any brand's digital strategy, and one might think that after so long, we would know what works and what doesn't.Baekdal Plus: Read the...
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When a Rogue Advertising Company Causes a Social Backlash - (by @baekdal)
Everyone who has been working with the advertising industry knows that advertising agencies and their employees often submit client work to various portfolio sites to showcase what they can do.Often,...
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Google Glasses and the Technopanic - (by @baekdal)
Want to see what Technofobia looks like? Or what +Jeff Jarvis calls technopanic:Thirty five arguments against Google GlassesHere is the list (all crap):It could destroy whatever shreds of privacy we...
View ArticleThe Culture of Free and The Future of Google - (by @baekdal)
Two weeks ago Google announced that they would be closing down Google Reader, and last week they launched Google Keep. The two products have nothing in common, but the timing was not what you would...
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How to Get Baekdal Plus for $1 - (by @baekdal)
Setting the right price is always a challenge.Everything I do on this site, I do for you. Each Plus report is about 20 pages long. I publish about 35 of them per year. Each one is filled with in-depth...
View ArticleFacebook Home ... and the Trends of Tomorrow - (by @baekdal)
Yesterday, Facebook launched the new Facebook Home for Android. It's not a Facebook phone per se, but more like a layer that sits in top of the phone. In Android terms, it's a launcher.Baekdal Plus:...
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It's Not Relevant News - (by @baekdal)
The American Association of Newspapers has released their latest numbers from the media industry. You can read the full results here (interesting read).The data shows the same old pattern. Print is...
View ArticleNever Just 'Wrap Up the End!' - (by @baekdal)
Yesterday, one of my friends posted about how she felt after writing for several weeks, and now having to put in that last bit of work to write the ending chapter.Anyone who has ever been writing more...
View ArticleThe Even Scarier Graph for Newspapers (and partly brands) - (by @baekdal)
Recently, The Atlantic posted the article "This Is the Scariest Statistic About the Newspaper Business Today". In it you can find this graph illustrating the decline of print advertising in relation to...
View ArticleThe Three Levels of Uncertainty and the Boston Bombings - (by @baekdal)
Yesterday, we all read about the terrible experience at the Boston Marathon. Two bombs exploded near the finishing line, killing three people so far and injuring 173. For anyone to commit such an act...
View ArticleThe Decision to Buy, And Defining The Value of The Conversion - (by @baekdal)
Last month +Avinash Kaushik posted the article "Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!", and it's absolutely wonderful.Baekdal Plus: Read the rest of this article in...
View ArticleThe Shocking State of Newspaper Analytics - (by @baekdal)
Here is a case of the blatantly obvious. Journalism.co.uk posted the story that the New York Times has now set up an analytics team so they can learn something from what articles their readers interact...
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The Complex Path to Sale - (by @baekdal)
Google Analytics is out with a new nifty tool that allows you to explore the complexity of the customer journey for different industries.Disclaimer: I was hired by Google as an adviser on this report.I...
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The Old World of Media Licensing - (by @baekdal)
Last night as I was finishing an article, I was sharply reminded by just how ridicules the media licensing industry is. Not only are they still living in a print world, they also requiring all their...
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Always Take a Step Back Before You Act - (by @baekdal)
One of the main problems in today's world of media is that 99.9% just react on impulse. The result is very often that instead of bringing people useful information, we end up just wasting people's...
View ArticleMaking Sense of Social Media Monitoring and Sentiment Analysis - (by @baekdal)
Ever since social media started to take off, so has the growing industry of social media monitoring and subsequently, the art of sentiment analysis. I have written about it several times before, for...
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