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How much is fact-checked content seen?

Welcome back to another edition of the Baekdal/Basic newsletter. Today, I have three interesting stories for you. First, we are going to talk about local newspapers and Facebook. Next, I did a simple...

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There is a reason why people don't trust AI

Welcome back to another Baekdal/Plus newsletter. Today is all about AI and journalism, where we are going to talk about the different forms of AIs that publishers use today, and why some of these are...

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Journalists and politicians share low trust scores. So how do we change that?

Welcome back to another edition of the Baekdal/Basic newsletter. Today, we have a bit of a mix to talk about. New data from Reuters Institute, trust vs AI, and more.» Read the rest of this article over...

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Future outlook: Will there be jobs again?

Welcome back to another edition of the Baekdal/Plus newsletter. Today we are going to talk about the future job outlook for editors and journalists.» Read the rest of this article over at Baekdal.com.

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Why the metered paywall is secondary to your direct audience rate

Welcome back to another edition of the Baekdal/Basic newsletter. Today we are going to talk about jobs and AI, and then I'm dissecting a new study about why it's so important to focus on your direct...

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A guide for publishers to creating a direct audience

We have three very big problems in the media industry. The first problem is that our external traffic channels, the ones we hope will bring people to us, are not working the way they used to. Traffic...

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The tech companies are doing first-party ad injection, so why not publishers?

Welcome back to another edition of the Baekdal/Basic newsletter. Today we are going to talk about three things. The future outlook and importance of direct audiences, why creating specific moments is...

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Why isn't the news adapting to what people already know?

Welcome back to another edition of the Baekdal/Plus newsletter. Today we are going to talk about providing the public with what they need, and adapting the news accordingly.» Read the rest of this...

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Newspapers are not a news feed. It's a news service

Welcome back to another edition of the Baekdal/Basic newsletter. Today, we are going to focus on how we deliver the news. Not what channels it's on, but how to decide when and how to reach the public.»...

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Media Analysis: Google will not end the 3rd-party cookie, but...

Welcome back to the Baekdal/Basic newsletter. I had actually planned to write a completely different newsletter, but then Google announced that they were not going to end third-party cookies, so ......

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