This morning, I was reading +Avinash Kaushik wonderful post "See-Think-Do: A Content, Marketing, Measurement Business Framework" - http://goo.gl/yZqmln
In it, Avinash presents a very simple framework for targeting your marketing campaigns and help you understand why you might be missing a huge opportunity.
And since I was felling a bit silly today, I decided to visualize the concept with this image:
In my illustration I have added 'enjoy'. I like the strategy of creating enjoyment (as a separate focus) and how it encourages sharing and word-of-mouth by others. So in this version, I have added all Avinash's points while taking the liberty of expanding it with 'enjoy'ment.
The overall point, of course, is that too many brands only focus on 'do'. E.g.: "buy this now! 10% off". But, if you really want to shine and reach your full potential, you need to expand your thinking to all the other areas as well.