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Failure is Not a Problem - (by @baekdal)
Note to big brands: There is a reason why consumer products are called 'low-margin products', and enterprise products are called 'high-margin products'. You are paying too much.In fact, let me tell you...
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Writing about Change - (by @baekdal)
One of the most frustrating things I know is to write articles/reports about something that people need to do, but aren't going to.One example: It didn't really come as a surprise to anyone that...
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Google Glasses Concept Approach - (by @baekdal)
Never let a person who don't need glasses design them. You might have seen the Google Glass design concept create by Sourcebits. It has been shared by quite a lot of sites lately. And most of these...
View ArticleFixing the Ebook Industry: The HTML5 Reader - (by @baekdal)
How can book publishers get out of the gridlock they find themselves in with Amazon and Apple?Baekdal Plus: Read the rest of this article in Baekdal Plus
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NSA/Snowden Story Not Profitable for The Guardian - (by @baekdal)
Alan Rusbridger, editor in chief of the Guardian, did one of those AMA (ask-me-anything) on Reddit yesterday. As always, it's a delightful form of questioning. Unlike most interviews, which are either...
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Targeting Marketing Behavior - (by @baekdal)
This morning, I was reading +Avinash Kaushik wonderful post "See-Think-Do: A Content, Marketing, Measurement Business Framework" - http://goo.gl/yZqmlnIn it, Avinash presents a very simple framework...
View ArticleChocolate and Books Equals More Sale - (by @baekdal)
Scientists in Belgium has found that the scent of chocolate in a book store increases the sale by 20%.Of course, they could just have asked fashion stores about this, where scent has been an element...
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Jeff Bezos and the Washington Post - (by @baekdal)
So, Jeff Bezos has bought the Washington Post. Not Amazon, mind you, just Jeff Bezos as a wealthy ... well... philanthropist. As a friend of mine said: "Jeff now has a hobby."Washington Post has been...
View ArticleNews as Data and the Future of Newspapers - (by @baekdal)
A couple of months ago an editor for a big newspaper asked me: "If I were to start a newspaper from scratch today, what would I do?" My answer was that I wouldn't. At least not in the way he defined...
View ArticleWho's on first? - (by @baekdal)
There has been a change in the political landscape in the country I live in. We now have a minor reshuffling of ministers. And, as always, the newspapers 'competed' over who broke the news first.Being...
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Publishing News Before it Happens - (by @baekdal)
One thing that can annoy me to no end about the media is articles like this:Elon Musk Wants You to Build The Hyperloop: http://goo.gl/TlvWlRA few hours from now Tesla Motors founder Elon Musk will...
View ArticleThe Future of Customer Attribution Models - (by @baekdal)
The big topic for marketers these days is customer attribution models, and it is a fantastically important topic. Partly because we are only now getting to a point where our data modeling services can...
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Simple Ways To Dramatically Enhance Your Presentations - (by @baekdal)
Many readers of Baekdal Plus have a job that involves giving presentations on a somewhat regular basis, and I often get emails from friends and readers asking me how I make the graphics for my...
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She Forgot To Have a Life - (by @baekdal)
This video seems to be popular today. It's the age old question of how technology distances us from the moment and the apparent lack of sociality.But I don't really see a problem here. This is only a...
View ArticleKevin Spacey and the Shift - (by @baekdal)
This is brilliant: Kevin Spacey on why TV execs need to change:And this, of course, doesn't just apply to TV. It applies to all content creators and distributers. Put your audience in control ......
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Sources and Copyright - (by @baekdal)
There is an interesting discussion in my country about copyright. The whole thing started after a scientist, who had been interviewed for an article, decided to republish it on his own site. The...
View ArticleRethink Your Ecommerce Strategy - (by @baekdal)
Over the past six months, I have been discussing ecommerce strategy with several brands (some in the form of strategy reviews). Ecommerce, of course, is nothing new. I have been engaged in ecommerce...
View ArticleThe Future of Packaged News - (by @baekdal)
One of the most profound changes that is happening to the media industry is the shift from packaged news to... well... something else. So does that mean we no longer need the package? That collection...
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Reuters Next = Reuters Past - (by @baekdal)
Reuters have cancelled their ambitious project called 'Reuters Next'. And what a sad decision that is. The purpose of Reuters Next was simple. Change Reuters from being a B2B news company who produced...
View ArticleBlackberry Lost the Consumer Market - (by @baekdal)
Blackberry has hit rock bottom. Operating revenue is down 50%. It loses almost one billion dollars per quarter. It has more than a billion worth of unsold inventory. It's quarterly sale of smartphones...
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