What is the Best Monetization / Subscription Model?
The most frequent question I get from my clients is "what is the best monetization/subscription model"? And it sounds like such a deceptively simple question with an equally simple answer.Baekdal Plus:...
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Fixing Twitter by Blocking Trump... is Wonderful
Let me show you a very simple trick to make Twitter about a million times better, and also how to get Twitter 'back on topic' so that it can actually be used again as a tool for work. I'm talking about...
View ArticleThe Analytic Connections That Define Intent
Usually when I talk about analytics for publishers, I take the long view on data because, in publishing, momentum over time is what defines us.Baekdal Plus: Read the rest of this article in Baekdal Plus
View ArticleRethinking The Digital Future of Magazines: A Case study
As a media analyst, I have had the pleasure of working with a lot of very big publishers, trying to help them rethink what it means to be a publisher. But one of the things that is often hard to...
View ArticleMaking Journalists and Editors Relevant to a Digital Audience
Back in the early years when journalism was first invented, we made two mistakes that have haunted us ever since.Baekdal Plus: Read the rest of this article in Baekdal Plus
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Can You Give a Non-Video Example?
This is one question that I keep getting from my readers. You want me to give you more examples that don't involve video.For instance, one reader recently emailed me this:Reading your last article, I...
View ArticleI Miss The Simple Days
Let's talk about simplicity. One of things that we all need to do is to optimize our publications so that they work better. But at the same time, we also often see how over-optimization just takes the...
View ArticleYes, We can fix the distribution problem
One of the biggest struggles that everyone faces today is distribution, as in, how do we get our content in front of people in a way that is valuable to us?Baekdal Plus: Read the rest of this article...
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Let's Calculate What Publishers Could Earn from the Google 'Snippet Tax'
As a media analyst, I'm getting really tired of listening to publishers complain about how Google is using news snippets in Google Search (and Google News), and how several publishers are trying to...
View ArticleHow Publishers can get Started with AI
The one thing that everyone is talking about at the moment is artificial intelligence (aka AI), and I have received numerous questions from publishers asking how they should think about this.Baekdal...
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Can Your Readers Trust You With Their Time?
Trust has always been important for the media (even though most publishers don't seem to focus on it), but the way we define it has changed a lot over the years. And, today, trust is increasingly...
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The problem with Medium's New Metric: Public vs Private Analytics
Earlier this week, Medium announced a new metric, called the 'applause'. But there are some problems with it, which tie in with a more general concern about how metrics on social channels force us to...
View ArticleThe Trend of One: Can We Ever Do Personalization?
Personalization is one of those topics that we keep coming back to. I have had more discussions about this with media executives than I can remember, and even though there are many good suggestions and...
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When Journalism is Causing Unintentional Harm
As a media analyst, I spend a lot of time looking at how the media industry is evolving in order to spot trends that either harm or help our future.But over the past many years, I have noticed five key...
View ArticleHow Editorial Analytics can Help you Define your Editorial Strategy
Let's talk about analytics, but not the type everyone else is talking about. Instead, let's talk about a type of analytics that can directly aid your newsroom to define a much better editorial...
View ArticleWill AIs Replace the Media?
Today we are going to talk about jobs, specifically whether AIs (artificial intelligences) will replace the jobs that currently exist in the media industry.Baekdal Plus: Read the rest of this article...
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Data that looks like it means something, but doesn't
Over the past many months, I have seen tons of articles in the media about how Facebook and Google aren't entirely accurate when it comes to selling audiences to advertisers. Articles like how Facebook...
View ArticleWill AIs Replace the Media?
Today we are going to talk about jobs, specifically whether AIs (artificial intelligences) will replace the jobs that currently exist in the media industry.Baekdal Plus: Read the rest of this article...
View ArticlePublishers, You Need 'What Should Happen Next?' Analytics
If you have been following Baekdal Plus for a while, you will know that I often talk about the next generation of analytics, like learning analytics, predictive analytics, scored analytics and so...
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I Dream of a Newspaper Without Politics
One of the reasons I became a media analyst is because I love the media (although it might not always seem that way when I write about the bad parts). But being a media analyst can be exceptionally...
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