The Trend of Voice as the New UI for Publishers
'Voice' is a format that publishers are talking more and more about. Well... at least in the few countries where you can actually buy voice-enabled devices.Baekdal Plus: Read the rest of this article...
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The Gender Trap with Media on Social Channels
Longtime readers will know that I often test my social channels to see how relevant they are to me.For instance, at the start of 2017, I did a gender test for who I was following on Twitter, where I...
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Preparing to Win the Future
I want to show you something fascinating that publishers can learn a lot about.Imagine that you are a big oil company and you start to see that the future is not going to change. What do you do?Some...
View ArticleThe Problem with Digital Economics is that the Potential is Different
Let's talk about money, or specifically the revenue potential for publishers transitioning to a digital only future.Baekdal Plus: Read the rest of this article in Baekdal Plus
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The Elusive Direct Relationship with Your Readers
The internet was supposed to solve one big problem. It was meant to eliminate the gatekeepers and allow everyone from everywhere to connect directly together.And for a while this was how the internet...
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The Media Perspective on Burger Emoji: An Unexpected Analysis
It's been a couple of weeks since the world went crazy over a tweet about a burger emoji which happened to be posted by yours truly.At the time, several of my readers urged me to write an article about...
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The Burger Emoji: A First-Hand Analysis of The Media Coverage
A couple of weeks ago, I found myself in the middle of a real tweetstorm that turned into a media storm: I posted a (from my perspective), very innocent tweet encouraging the discussion of why Apple's...
View ArticleA Guide to Journalists Thinking about Starting an Individual Media Company
One of the emerging media trends is that many journalists are thinking about starting their own individual media companies, to create their own channels and get monetized directly.Baekdal Plus: Read...
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When Opinion Becomes Legislative Facts
This article is slightly different from my normal articles in that it isn't about a problem that's specifically in the media, but a problem that impacts our society as a whole, which we (in the media),...
View ArticleThe Media Trends to Care about in 2018-2023
Every new year, people start writing about what they predict will happen in the next year. I used to do this as well, but this time I want to do something different.Baekdal Plus: Read the rest of this...
View ArticleThe Digital Publishers' Guide to Growth
Growth is something every publisher wants, but there is often a problem with how we approach it. Most publishers focus on the wrong type of growth, leading to wasted efforts that fundamentally don't...
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Why do YouTubers Hate Journalists, and Should Publishers Pay Their Sources?
There was an interesting discussion on Twitter the other day about whether publishers should pay their sources. And when I say 'interesting', I mean a lot of antagonized mudslinging.But, from the...
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There is so Much Positivity in the Digital World of Media
If you have been reading Baekdal Plus for couple of years, you might have noticed an increasing level of frustration about traditional publishers compared to digital native publishers.This frustration...
View ArticleRedefining how we Talk About and Categorize the Media
We are moving into a new era of media where the old definition of 'the media' no longer makes any sense, both in terms of who is what and in terms of how we define the editorial strategies and...
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Facebook may not be the Right Market for Publishers, but it is for Facebook
It has been almost a week since Facebook told publishers that they were no longer a key element of its future strategy, and the outburst of articles about this has been ... eh... interesting to...
View ArticleA Guide to Pricing Strategies for a Sport Site
The digital world has opened up many new ways of defining your publishing model and one of the clearest examples of this is when we look at sports sites.Baekdal Plus: Read the rest of this article in...
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Fascinating Traffic Experiments by Publishers
Last week, I came across two very interesting traffic experiments, which are worth talking about. One was about how a publisher tried to increase the volume of posts on YouTube, and the other was about...
View ArticleThe Media Trends to Care about in 2018-2023
Every new year, people start writing about what they predict will happen in the next year. I used to do this as well, but this time I want to do something different.It's not that we can't predict the...
View ArticleThe Digital Publishers' Guide to Growth
Growth is something every publisher wants, but there is often a problem with how we approach it. Most publishers focus on the wrong type of growth, leading to wasted efforts that fundamentally don't...
View ArticleClik here to view.
Why do YouTubers Hate Journalists, and Should Publishers Pay Their Sources?
There was an interesting discussion on Twitter the other day about whether publishers should pay their sources. And when I say 'interesting', I mean a lot of antagonized mudslinging.But, from the...
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