Completely Rethinking the Advertising Model for the Post GDPR World
The way advertising is today sucks and the model fundamentally doesn't work. The audience hates it; the publishers and the creators hate it; new regulation like GDPR makes it even worse; and, as...
View ArticleEpisode 003: Failed Assumptions, EU Link Tax and IGTV
audio:episode-003-failed-assumptions-eu-link-tax-and-igtvIn this 3rd episode of the Baekdal Plus Podcast, we are going to talk about three exciting things.First, we will look at four different times...
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How Small Publishers Should Think About Advanced Analytics
Over the past years, I have written many articles about new concepts for advanced analytics. Specifically, I have been talking about subscriber analytics, editorial analytics, learning analytics, and...
View ArticleContent as a Service: What if Writing Articles Isn't the Best Model?
Disruptions are something we talk about all the time in the media, and there is a new type of disruption happening at the moment. More and more of what used to be media is turning into much more...
View ArticleEpisode 004: The Non-Media Future of Advertising, and Insights from UK's...
audio:episode-004-the-nonmedia-future-of-advertising-and-insights-from-uks-facebook-fineIn this 4th episode of the Baekdal Plus podcast, we are going to talk about two things.First, we will talk about...
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It's not about polish. It's about dedication
A couple of weeks ago, Jessica Davies over at Digiday wrote a great article about the Guardian's approach to Instagram stories, which I wanted to comment on because it illustrates a misconception that...
View ArticleHow to Save Local Newspapers? Get Rid of the Newspapers
How important is local news, and how do we save it? Well, let's talk about that.Before we start, I just want to make something very clear. Local newspapers are exceptionally important for our society...
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Fixing how the Media Covers the US Midterm Election
The US Midterm Election is, as I am publishing this, exactly 3 months away, and it will not just serve as a test for the USA as a country and what future it wants, but also as a test for US media...
View ArticleEpisode 005: Let's talk about Media Startups
audio:episode-005-lets-talk-about-media-startupsIn this episode of the Baekdal Plus Podcast, we are going to talk about media startups.Over the past many years, I have been contacted by an incredible...
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Future of Media: From Generalist to Focused
One of the absolute most important trends that defines media today is how the more generalized middle-market is being replaced by a more atomized, specific market. On one side there are big platforms...
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Live TV Piracy: Cable TV's 'Music' Moment
In this 28-page report, let's talk about the future of TV and why live TV piracy will continue to grow unless we change the model.As you already know, the TV industry is now facing its own form of...
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Smart Voice Assistants and Smart Homes ... from the past
One of the big trends that many publishers are talking about is the future of voice and the whole trend around connected smart devices in our homes. But, since it's Friday, I want to show you something...
View ArticleEpisode 006: Let's talk about publishers and ecommerce
audio:episode-006-lets-talk-about-publishers-and-ecommerceIn this episode of the Baekdal Plus Podcast, we are going to talk about ecommerce, especially how many publishers are now getting very serious...
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The EU Snippet Tax is not About Copyright. It's About Protecting the Press
As you may have heard, we are getting closer and closer to the EU link tax, the regulation where big tech companies like Google will be forced to pay publishers for linking to them. But it's not as...
View ArticlePublishers, Ecommerce and Affiliate Revenue: the Guide
Ecommerce and affiliated revenue are generating a bigger and bigger slice of publishers' revenue portfolio, but it's not an easy thing to do... especially if you want to ensure the right mix of...
View ArticleEveryone Measures Conversions the Wrong Way. Let's Fix That!
Conversion rate is, for obvious reasons, one of the key metrics that everyone looks at. This is true whether you are a brand measuring ad performance, a web shop measuring shopping, or a publisher...
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Why Don't Print Readers Show Up In Digital?
Over the past two weeks, there has been a somewhat lively debate on 'media Twitter' centered around a graph from The Independent, illustrating what happened when they stopped publishing in print and...
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Episode 007: Let's talk about innovation
audio:episode-007-lets-talk-about-innovationIn this episode, we are going to talk about three things.First we will talk a little bit about podcasting itself. A lot of people have asked me about my...
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The Path to Lifetime Value for Publishers
A couple of weeks ago, we explored how to really think about conversions in 'Everyone Measures Conversions the Wrong Way. Let's Fix That!'. So, this week, we are going to look at this in a bit more...
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The Media is Like Having Your Best Friend Let You Down
We need to have a very serious talk about something. It's about how to be a friend to the people around you, which relates directly to the media industry.I want you to imagine that you have a really...
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