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There is so Much Positivity in the Digital World of Media
If you have been reading Baekdal Plus for couple of years, you might have noticed an increasing level of frustration about traditional publishers compared to digital native publishers.This frustration...
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Redefining how we Talk About and Categorize the Media
We are moving into a new era of media where the old definition of 'the media' no longer makes any sense, both in terms of who is what and in terms of how we define the editorial strategies and...
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Facebook may not be the Right Market for Publishers, but it is for Facebook
It has been almost a week since Facebook told publishers that they were no longer a key element of its future strategy, and the outburst of articles about this has been ... eh... interesting to...
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A Guide to Pricing Strategies for a Sport Site
The digital world has opened up many new ways of defining your publishing model and one of the clearest examples of this is when we look at sports sites.Sport is a special type of publishing in that...
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Fascinating Traffic Experiments by Publishers
Last week, I came across two very interesting traffic experiments, which are worth talking about. One was about how a publisher tried to increase the volume of posts on YouTube, and the other was about...
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The Refreshed Edition of Baekdal Plus
Welcome to the new Baekdal Plus. You might have noticed that everything suddenly looks different. And yes, Baekdal Plus has been redesigned, reengineered, and updated in every way possible.There are...
View ArticleA Deep Dive into the Future of Subscriber Analytics
The most significant shift in digital media is how everyone has realized that subscriptions are essential to their future revenue. The days when advertising was the driving force behind publishers are...
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Metered, Hybrid, Closed, Donated? What Paywall Works the Best?
One question that many of my clients have asked me is "what type of paywall is the best one?" And the answer is always "it depends..." There are many different factors to consider.Fundamentally, the...
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We are Missing the Point about Facebook, Cambridge Analytica, etc.
There are many important issues to discuss in relation to the story about Facebook and Cambridge Analytica. But there is also a problem with how we are focusing on this story in the media. And this is...
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Publishers Need to Rethink How They Define Trust
There is a fascinating trend happening in the media industry right now around trust. With pressure from things like fake news, socially optimized noise (click-baits, low-end content etc.), and many...
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Publishers Haven't Realized Just How Big a Deal GDPR is
On May 25, 2018, the new EU General Data Protection Regulation (better known as GDPR) comes into effect, and I'm quite worried about how this will impact publishers because most don't seem to be even...
View ArticlePutting GDPR into Action for Publishers
Last week I published the article "Publishers Haven't Realized Just How Big a Deal GDPR is", and it caused quite a stir. And, in that article, I illustrated why publishers need to approach GDPR...
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The Media vs Tech Battle That Nobody can Win
Every week I come across articles about how Facebook and Google should act more like media companies. But this is not really possible because there is no real way for a tech platform to become a media...
View ArticleHow Publishers Can Focus on Young People
A common topic of discussion for publishers is young people and what we need to do to create content that they might like. The outcome is almost always a hilariously wrong approach to reaching young...
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Inside Story: What I did to get GDPR Compliant
If you follow me on Twitter, you will have noticed that I have talked a lot about what I was doing to get GDPR compliant, including some pretty crazy stuff ...like deleting all trackers and cookies...
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How Do You Identify Real People?
The way we define people in analytics and the way we do it in real life is very often not the same thing, and I have talked about this before. The most visible example is when you look at the unique...
View ArticleThe Future of Curation: The Wedding Planner for Publishers
Curation has always been a difficult topic to talk about and there are very mixed reactions to curation services. On the one hand we hate them, because they take away traffic, which reduces loyalty to...
View ArticleEpisode 001: Dropping Facebook and GDPR Related Legal Case
audio:episode-001-dropping-facebook-and-gdpr-related-legal-caseIn this first episode of the Baekdal Plus Podcast, I'm talking about three things:The first section is about the Podcast itself, and what...
View ArticleEpisode 002: Let's Talk about the Future of Curation
audio:episode-002-lets-talk-about-the-future-of-curationIn this episode, we will talk about curation, and it's based on the Plus report 'The Future of Curation: The Wedding Planner for Publishers'.What...
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The Updated (and scary) Circulation and Revenue Figures for Newspapers
Earlier this week, Pew Research Center updated its 'Newspaper Fact Sheet' with the latest advertising and circulation numbers, and as always they are doing a spectacular job. As a source of raw data,...
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