There is an interesting thing happening in the world of streaming platforms at the moment, which is that some of them are returning to time-based broadcasting, meaning that specific shows are shown at specific times on specific days. It's not an exclusive model, but more of a hybrid model, but this trend illustrates one of the most fundamental elements of digital publishing. Not just for streaming, but for every type of publisher. For newspapers, magazines, independent publishers, and even for platforms.
So, in this 26-page guide, we are going to take a deep dive into what this means, why it's so important for publishers, how it massively changes the way you do things, and how that impacts your overall publishing strategy.
We are back to moments
Over the past 15 years, I have written many articles about how important it is for publishers to understand what moment people want.
I want to give you an example of this. A friend of mine had gone through a divorce and had to move to a new place. And when he did that, the first thing he did was to subscribe to one of those traditional cable TV packages instead of Netflix or something more modern.