One of the most important trends for the next decade is how newsrooms will implement automation. The trend itself is not new, Gutenberg automated the copying of books, and newsrooms have been trying to automate for hundreds of years, from the early type-setters, to the print process, to keyword based tagging, SEO, and a lot of other elements that have created better products, improved efficiency, and lowered cost. And that is just in our industry. Outside of the media, automation is everywhere.
However, with the advancements in AI, the automation publishers can now do will massively increase in scope and complexity, and things that weren't possible before will now become commonplace.
However, there are both good and bad forms of automation, and understanding and identifying the right way to automate will become a critical skill.
So in this 21-page guide, we are going to talk about all the different ways newsrooms can automate, what to focus on, and what to stay away from.
The future market for news has changed...
Automation is both a very simple concept to understand and explain, and also a very difficult one.
It's easy to explain how to look at the production flows that we have, focus in on each step, and then come up with a way to automate that. It's also easy to see how products can be made more enjoyable for people to use if we could just remove points of friction.