In-depth media analysis: What should we do with media bundles?
One thing that comes up again and again in the media industry is the question of bundling media subscriptions. Is this a good idea? Does it work? Does it get people to subscribe more ... or less? Does...
View ArticleManaging churn from start to finish
Churn (aka people canceling their subscriptions) is a topic that we come back to again and again and for a very good reason. Churn is one of our most important focus areas, and if you don't manage it...
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Why publishers who try to innovate always end up doing the same as always
One question I often get is, what does the future market for news look like? So let's talk about that, and also why it's so hard to redefine news.First of all, let's talk about the problem.There is...
View ArticleAddressing news avoidance will help every other element of publishing
Over the past three years, we have talked a lot about news avoidance and news fatigue, and for good reason. The trend around news avoidance and news fatigue is growing, and presently, we are looking at...
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A conversion that (never) ends. Mapping publisher funnels
In my previous Plus article, I talked about how news avoidance was about a combination of factors that cause people to react negatively towards you, and I used this model to illustrate it.Because that...
View ArticleAdvertising will always be a struggle unless we think like brands
I was having a conversation recently with an executive from one of the large newspaper groups, and the question he wanted me to answer was if they could make advertising work again. This is a question...
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How to design a cheaper news product?
I got a really good question the other day from one of my subscribers. They were working on creating a cheaper option/product to fill more of their market, but were unsure how to do that.Should they...
View ArticleAdvertising ... 10 years from now
Let's talk about the future for a moment. Now, this article is not really a prediction as much as it is a reflection on things. But, as a media analyst, there is something about advertising in the...
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How to fix people's perception that climate news is not useful?
One of the things we have talked about many times before is the growing trend that people are increasingly turning away from the news (across almost all countries), and the effect of that is extremely...
View ArticleWhat is the role of print in 2023?
Several years ago, I published an article proclaiming that, as a media analyst, I would no longer focus on print. I did this for two reasons. First, it was pretty obvious where the trend was going, but...
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A guide to using AI for publishers
Everyone is talking about AI at the moment, and it's certainly an interesting trend. There is a lot of potential here. However, I also see many publishers talk about, experiment, or even use AIs in...
View ArticleHow scared should we be of AIs taking our jobs?
One of the big discussions in the media industry right now is what AI will do to media jobs in the future, and the answer to that is complicated.In this article, I'm going to show you just how powerful...
View ArticleGuide to magazines doing advertising behind a paywall
About a week ago, I was contacted by Sveriges Tidskrifter (the Swedish Magazine Publishers Association) who asked me a number of wonderful questions. The questions were all about: "How can magazines do...
View ArticleThe trend and future outlook for "brand+publisher", and how to make that work
One of the really interesting trends we are seeing is a new type of publisher which combines selling products and services with publishing into a single product, or combined platform.Now, if you are a...
View ArticleThe Audience Relevance Model - Complete overview and guide
The one thing that defines the success of a publisher is how good we are at defining, attracting, and making ourselves useful for an audience. Sure, there are many other factors that define success as...
View ArticleGuide: How to set up and structure a dynamic paywall
Dynamic paywalls have long been a bit of an ugly duckling in the publishing industry. In the early 2010s, most studies that looked at how dynamic paywalls performed told you that they didn't make any...
View ArticleStrategy guide: On-demand vs time-based moments, and how they define publishers
There is an interesting thing happening in the world of streaming platforms at the moment, which is that some of them are returning to time-based broadcasting, meaning that specific shows are shown at...
View ArticleA guide to newsroom automation: What to do and what not to do!
One of the most important trends for the next decade is how newsrooms will implement automation. The trend itself is not new, Gutenberg automated the copying of books, and newsrooms have been trying to...
View ArticleHow to do a relevancy audit
Relevancy audits are becoming a highly important tool for publishers who want to change their news room, but why is it necessary, and how do you do it? This is the topic of this 29-page report.Being...
View ArticleKnown to work: How to visualize subscription-based media
One of the biggest differences between an advertising-based publisher and a subscription-based publisher is how you present things to people. With advertising, the articles are just an endless stream...
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